If you’ve received the dreaded “Suspected Intellectual Property Right Infringement” alert on your Amazon seller account — don’t panic. You’re not alone, and more importantly, you’re not immediately in trouble.
This type of alert is part of Amazon’s increasingly cautious approach to protect brands, customers, and the marketplace from counterfeit or unauthorized listings. Let’s break down what this alert means, why you might be seeing it, and how to deal with it (before it becomes a bigger issue).
What Does the Alert Mean?
The “Suspected Intellectual Property Right Infringement” message is typically a proactive warning issued by Amazon. It doesn’t always mean someone has filed a complaint or that you’ve actually violated IP laws.
Instead, Amazon’s automated system has flagged your listing because:
- You’re selling branded products without clear authorization
- The product details or images closely match a known brand
- Your invoices don’t verify a legitimate supply chain
- Your listing uses trademarked terms inappropriately
Think of it as Amazon saying:
“Hey, we noticed something about this listing that could potentially violate IP rights. Please double-check and fix it.”
Common Reasons Sellers Trigger This Alert
- Selling branded products without brand authorization
- Using manufacturer images or logos without permission
- Selling items that are commonly counterfeited
- Submitting invoices Amazon doesn’t accept (non-recognized distributors)
- Minor issues like wrong UPCs or mismatched product identifiers
Is This a Policy Violation?
No – not yet. This is just an alert, not a strike. But if you ignore it, it can lead to:
- Listing removals
- Account health degradation
- A potential actual IP complaint in the future
So it’s best to address it early.
How to Fix It – Step-by-Step
- Check the Listing Details
Make sure you’re not using any brand name inappropriately in the title, bullets, or description. - Verify Your Product Source
Do you have valid invoices from a reliable distributor or the brand itself? - Gather Proof of Authorization
If you’re selling branded goods, can you show authorization letters or reseller rights? - Update or Delete the Listing
If the listing is risky or inaccurate, revise it. In some cases, it’s safer to remove the ASIN entirely. - Respond to Amazon (if needed)
If the alert escalates or turns into a violation, be ready to submit supporting documents like:- Invoices
- Authorization letters
- Product images showing branding
How Bettersell Can Help
If your invoices are being rejected or Amazon doesn’t recognize your supplier, Bettersell can help.
We specialize in:
- Helping sellers fix IP alerts before they escalate
- Guiding you on acceptable invoices
- Supporting ungating in restricted or brand-sensitive categories
- Advising on how to handle branded listings the right way
Whether you’re trying to resell a brand-name product or got flagged for using a keyword you didn’t realize was protected — we can help you get back on track, fast.
Final Thoughts
The “Suspected Intellectual Property Right Infringement” alert isn’t the end of your Amazon business — it’s a warning shot. Handle it professionally, verify your listings and documents, and take it seriously.
And if you need help clearing it up or understanding what triggered it, reach out to Bettersell. We’re here to protect your seller account and keep your business running smoothly.
Have an IP warning on your account?
Let Bettersell review your case and help you resolve it quickly — before it turns into a full-blown complaint.
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