Getting your product listed on Amazon should be the exciting start of a profitable journey — not a frustrating maze of rejections and red tape. But if you’ve ever seen that dreaded message saying “Amazon seller requires approval” or hit Error 5665, you know that getting brand approval on Amazon is easier said than done.
Don’t worry — there’s a smart way to cut through the noise and get approved quickly, even if you’re a new seller.
Why You Need Brand Approval on Amazon
When you try to list a product under a custom or non-generic brand name, Amazon might block your listing until you go through their brand approval process.
Why?
Because Amazon wants to protect customers — and their marketplace — from fake products and trademark violations. This is especially true in sensitive categories like supplements, skincare, groceries, or consumables, which also require Amazon seller category approval.
What Triggers the “Requires Approval” Warning?
You may need brand approval on Amazon if:
- You’re creating a private label product with your own brand name
- You’re listing in a gated category like Human Consumables or Grocery
- Amazon doesn’t recognize your brand and flags it for review
- You see Error 5665 during product listing
- Your brand name isn’t yet registered, and you haven’t gone through Amazon brand approval
How to Get Brand Approval on Amazon – The Quick Way
Here’s a proven, fast-track method to get your brand approved and start selling:
Step 1: Try Listing Your Product
- Go to Add a Product in Seller Central.
- Enter your product details and your brand name.
- When Amazon stops you with a warning (like Error 5665), choose Request Approval.
Step 2: Submit Required Documentation
Amazon typically asks for:
- Clear photos of the product showing your brand printed or permanently affixed
- Product packaging with the brand name
- A short explanation confirming your brand ownership
Avoid mockups, Photoshop edits, or temporary labels — Amazon won’t accept them.
Step 3: Wait for Amazon Seller Approval
If your documents meet the requirements, you’ll usually get Amazon seller brand approval within 24–72 hours.
Once approved, you can list all your products under that brand moving forward — no more roadblocks.
What About Category Approval?
If you’re listing in categories like Grocery, Health, or Beauty, you may need Amazon category approval as well.
To get ungated:
- Submit a valid invoice for Amazon approval (typically showing 10+ units purchased)
- Ensure the supplier is legitimate
- Get brand authorization if you’re reselling another brand
Still facing rejections? Bettersell can help you get ungated, even with low-quantity invoices or rejected brand approvals.
Fastest Way to Get Brand Approval? Let Bettersell Handle It
Getting approved to sell on Amazon doesn’t have to be a guessing game. At Bettersell, we help new and growing sellers:
- Get brand approval on Amazon
- Handle category ungating
- Fix invoice rejections
- Speed up Amazon FBA brand approval
We’ve helped sellers get approval in as little as 24 hours — even if they’ve been rejected before.
Final Thoughts
Branding is key to standing out on Amazon — but only if you can actually list under your brand. Don’t let Amazon approval to sell brand become a permanent roadblock.
Take the fast track. Get brand approval on Amazon with expert help, and start selling under your own label — without the stress.
Need help getting brand approval or category access?
Contact Bettersell today and let us handle the hard part — while you focus on building your brand.
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